About

Designing Apps, Web Apps, and Everything In Between

Hi, I’m Lesmana, a freelance product designer focused on mobile apps, web apps, and digital experiences for founders, startups, and agencies.

I love Designing Apps, Web Apps, and Everything In Between

Senior Product Designer Turned Freelancer

The

Before working independently, I spent years as a senior product designer, working closely with teams to shape product ideas, improve user flows, and design interfaces that support real business goals.

Origins

The

Origins

The

Origins

The Vision

Design

The ideas that shape how I design every product, from the big picture to the smallest interaction.

Principles

Design

Principles

The ideas that shape how I design every product, from the big picture to the smallest interaction.

Design

Principles

The ideas that shape how I design every product, from the big picture to the smallest interaction.

Clarity First

A good design should make things easier to understand, not harder to figure out.

Details Matter

Most users may not notice every detail, but they can feel when everything works together smoothly.

Purposeful Design

Every design decision should help the product become easier to use, trust, and move through.

The Journey

Experience

2025 - Now

freelance product designer

2024 - 2025

Lead Product Designer

2020 - 2023

Senior UI/UX Designer

2018 - 2020

UI/UX Designer

Beyond

The Screens

Designing Apps, Web Apps, and Everything In Between

I love Designing Apps, Web Apps, and Everything In Between

Senior Product Designer Turned Freelancer